There are three steps to becoming a great team and won that fans can connect with:
Step one, in order to grow your team, first and foremost, you need a great driver, and BHA has that in Alex Tagliani. To be a great driver in the modern era, you have to be more than a talented driver, you also have to be charismatic, likable, social, and a driver that pleases the fans. Alex Tagliani meets all of these requirements. He is always doing things for fans. Autographs, tweeting with fans, and being easy to talk makes him a great modern day driver. You add this in with his performances on track, including the 2011 Indianapolis 500 Pole Winner, and you have step one complete.
|Two likable guys right here|
Step three, you have to have a rocking PR, and Monica Hilton (@the_race_gIRL) is one of the best in the business, right up there with PCap (Pat Caporali @PCaporali). She has transformed the BHA Twitter into the best team account by a mile. Social interaction is at a maximum. During the offseason, activities were held on Twitter to help the offseason move faster. Lots of pictures and videos during the season help give an inside view at the team. Prizes are given out religiously, and great discussions helps make Twitter more enjoyable, and they aren't always racing related discussions. Monica gets great support from the team and sponsors, as they have tweet ups at a majority of the races in North America. This is how you become a fan favorite team.
|Doesn't hurt to have a sexy car too|
So I hope every team is paying attention, because this is how you succeed. Hint to other teams, FANS LIKE FREE STUFF! *Wink wink nudge nudge* Keep up the great work on and off the track BHA.
Let me know what you all think.